Iwata's Nintendo Sells 10M Handheld Systems Worldwide
LONDON - A game of two halves. At Nintendo, the left hand definitely knows what the right hand is doing: Though there's a smattering of analysts queuing up to lay a glove on Nintendo's efforts in the next-generation console war, the Japanese company continues to dominate the handheld gaming market.
It said Tuesday it had sold about 10 million of its DS--an acronym that denotes "dual screen" or "developer's system" if you believe the company's geeky promotional blurb--handheld game systems across the globe, including about four million in North America and over five million in Japan. Perrin Kaplan, vice president for marketing at Nintendo's (other-otc: NTDOY.PK - news - people ) U.S. headquarters, said the company sold about three million of the handheld gaming gadgets--distinguished by its two displays, one of which is a touch screen that users can tap to play with a stylus or their fingers--to North American consumers in 2005. This is in addition to the 1.2 million devices sold to North American gamers in 2004, when the horizontal clamshells were launched in late November. Mark that Satoru Iwata's Nintendo also notched up 4.6 million sales of its Game Boy Advance in North America in 2005, helping to give it 78% of the portable game market, according to the firm.
"At a time when some sectors of the video game industry are softening, Nintendo DS and the Game Boy Advance line remain shining stars because of their fun experiences and innovative game play," said Nintendo's Vice President of sales Reggie Fils-Aime.
posted by Agent 1138 @ 4:19 PM
0 Comments:
Post a Comment
<< Home