Next-gen DVD products shown at tech show
LOS ANGELES (Reuters) - Warring factions in a battle for control of next-generation DVDs on Wednesday unveiled products at wildly varying prices, reflecting their views on what it takes to jump-start an multibillion dollar industry.One camp, known as HD DVD and championed by Toshiba Corp holds the view that consumers will buy high-definition DVDs and players, but only at the right price.
In keeping with that position, Toshiba at the Consumer Electronics Show in Las Vegas on Wednesday said it would offer the first high-definition players in March, priced at $799 and $499.
Those prices are below what a member of the rival camp, known as Blu-ray and led by Sony Corp., is asking. Blu-ray member Pioneer said it planned to offer a Blu-ray player in May, priced at $1,800.
Failure of the two factions to reach a unified standard has set the stage for a formats war akin to the VCR vs. Betamax battle of the 1980s. Each side hopes to reignite the sagging $24 billion home video market with new players and discs that offer greater capacity and interactive features.
"We have philosophical differences. We think the new products are targeted at early adaptors, focused on performance and not price. This is an elite model," said Andy Parsons, a spokesman for Blu-ray and a senior vice president at Pioneer Electronics, a unit of Pioneer Corp <6.
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