Friday, March 17, 2006

Interview with Shiggy


From Guardian Unlimited:

Sony and Microsoft are focussing on the technical capabilities of their consoles, such as power and graphics. Nintendo's focus seems to be away from this now. Can you explain the thinking behind this?
In the very beginning we were confined by the technology and it restricted how we could express ourselves. That has changed now, but we think that games can't be improved by just focussing on the graphics which is the direction that most of the industry has been heading. Nintendo is very unique, we are an entertainment company. For a long time now we have been concerned by the direction of the industry. Our competitors are talking about beefed-up graphics and better technology. We could fight in that area but we think it is not necessary and we would rather focus on what Nintendo can do uniquely. We want to get a balance between powerful CPU's or beautiful graphics and making the technology comfortable and appealing. We created the DS and Revolution with this philosophy and concept in mind.

2005 was a poor year for game sales generally. Do you think consumers are bored with sequels and the same-old titles?
It's not necessarily that people are getting tired of videogames per se but the problem the industry faces is that it is creating titles that are similar to other ones. Platform holders usually say we have this great number of titles available but what really matters is variety of titles. Customers are more interested in variety and quality then straight quantity. Too many game creators listen to requests from existing gamers who simply want beefed-up versions of existing games. Also, shareholders may be worried about financing games that are different as they are seen as too risky. A lot of creators have lost the ability to create something new. But at Nintendo we are unique as we create new and innovative hardware. You don't always need big budgets. Look at Brain Training, which has been a great success and didn't cost much to create. One of my aims is to let game creators know that they shouldn't feel constricted by budget. If you have a good idea, we have the money.

Read the rest HERE.

0 Comments:

Post a Comment

<< Home