Thursday, January 19, 2006

Q&A: Reggie Fils-Aime's Revolution resolutions

Gamespot has an interview up with Nintendo's Reggie Fils-Aime.

Some highlights:

"...I have five resolutions for the industry heading into 2006. The first is keeping our eyes on the prize. This industry is about entertainment, and in the end, he with the best games wins. So at Nintendo, we're focused on putting the most-entertaining products into the marketplace. The second resolution is keeping the "mass" in the mass audience. The world is fragmenting all around us, and many companies are making their products too exclusive and expensive for the general consumer. For example, for American consumers to get into the Xbox 360 franchise, with games and extra controllers, they had to spend more than $700, not including an HDTV, which is really the only way to positively experience 360. We resolve at Nintendo to remain within reach for the vast majority of our consumers."

"...This industry has become more and more focused on the niche, and at Nintendo, we've opened our systems to a wide range of consumers. Whether it's consumers older than 35 or female gamers, we've attracted them with Nintendogs and Animal Crossing, so we've resolved to bring as many new consumers into this industry as possible."


"...It is to turn game development into a democracy of great ideas. Just as the cost of systems seems to be getting out of reach for everyday consumers, the cost of game development is getting out of reach for game publishers. The Revolution will be more affordable for game developers to create for, and that will result in fantastically innovative content."

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